Case Study · Powder coating and engraving
Apex Coatings TN
A full e-commerce build for a coatings and engraving company that had no professional web presence at all.
Live site: apexcoatingstn.com
The brief
Apex Coatings does powder coating and custom engraving — work that is almost entirely visual, and almost impossible to sell without showing it. Before this project they had no professional website. Prospective customers had no way to see finished work, understand what could be coated or engraved, or request a price without picking up the phone.
What was built
Full e-commerce storefront
A complete product catalog with categories, product pages, and checkout, so customers can buy directly rather than only enquiring.
Dedicated service pages
Powder coating and engraving explained separately, each with its own page, so the site can rank for both and customers land somewhere relevant.
Quote request flow
Custom work does not have a shelf price. A structured quote form captures the piece, finish, and quantity up front instead of starting an email chain.
Motion and animation
Considered animation through the page, used to draw attention to finished work rather than for decoration.
How it was built
Hand-coded front end with an integrated e-commerce layer, deployed to a global CDN.
Branding for Apex Coatings was pre-existing. Every other client in the portfolio received a custom logo designed in-house.
Want something like this?
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