The short version
I build AdLogic, the lead generation app for fifteen home service trades, from roofing, HVAC, gutters and pressure washing to plumbing, electrical, painting and restoration. It finds the homes and businesses in your ZIP code that are likely to need you, scores each one with the reason, shows you the property from above and from the street, and writes the first email in your voice. You decide who to call.
I've been running a technology business here since 2014. For the first decade it was AdComputerFix, fixing hardware, recovering data, and cleaning up other people's software problems. In 2025 I moved that business into building websites and renamed it AdLogic. In 2026 the work became measuring whether Google and the AI assistants could find my clients, and fixing what they were missing. And then it became this: the software that finds the customers in the first place. Same owner, same phone number, twelve years of continuity.
That history is the reason I work the way I do. Ten years of repair work teaches you what happens after the sale: who gets stuck, what breaks, and how often people are locked out of something they paid for. It's why the trial needs no card, why nothing is ever sent unless you send it, and why your leads export with one tap if you ever decide to leave.
What I'm studying
I'm finishing a Data Analytics degree at Western Governors University this year, and going straight into a master's in IT Management with a minor in AI.
That isn't decoration on a software business. The scoring model, the demand signals and the outreach playbook are analytics problems before they're anything else, and AI is now both how the app writes and how a growing share of people find local businesses at all. This site is built to be readable by answer engines, not just search crawlers.
Data Engineering PractitionerWestern Governors University · 2026
Machine LearningUdacity · 2026
Advanced Data Wrangling & ModelingUdacity · 2026
Data Analysis & Descriptive StatisticsUdacity · 2026
R ProgrammingUdacity · 2026
Data VisualizationUdacity · 2026
Design Thinking ProfessionalCertiProf · 2026
Change ManagementManagement & Strategy Institute · 2026
How I work
Your leads are yours. No card to start, nothing goes out unless you send it, and everything exports with one tap if you leave.
Every account starts with a 14-day trial that has sample leads in it the minute you sign up, so you judge the app on your own ZIP code, not a demo. $99 a month for your ZIP code, $50 for each one you add, no per-lead fees, and the price doesn't move because your territory turned out to be busy.
I still build by hand rather than assembling a template, because a template is a decision someone else made about a business that isn't yours. Websites, local SEO and AI visibility didn't go away: they're the done-for-you work I do for app customers who want it handled, built the same way, with the code and credentials handed over.
And I answer my own phone. There's no account manager, no ticket queue, and no handoff to somebody you've never spoken to. If you call (615) 430-5633, you get me.
