Case Study · Beauty services
Slayd by Jade
A beauty business where the website had one job: turn someone browsing into someone booked.
Live site: slaydbyjade.com
The brief
Beauty clients decide fast and book on their phone, often late at night. Anything that slows that down — an unclear service list, an unreadable price, a booking link buried three taps deep — costs an appointment. Jade needed a site built around that behaviour, plus a logo that matched the quality of the work.
What was built
Booking-focused layout
The path to an appointment kept short and visible from every screen, designed mobile-first because that is where the traffic is.
Clear service pages
Services and what each involves laid out plainly, so clients arrive at the chair knowing what they booked.
Logo redesign
The existing mark rebuilt in-house into something that works at small sizes, on signage, and on social profiles.
Image-forward design
Layouts built to show finished work, since portfolio quality is the deciding factor in this category.
How it was built
Hand-coded, mobile-first, deployed static.
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