Case Study · Acting coaching
Gillian Arnold Atlas, Acting Coach
A personal-brand site for a coach, where credibility and an easy booking path are the entire proposition.
Live site: stpeteactingcoach.com
The brief
Coaching is bought on trust in one person. A prospective student needs to understand who the coach is, what the sessions involve, whether they work with someone at their level, and how to start — quickly, and usually on a phone. Anything vague on those four points loses the booking.
What was built
Booking flow
A direct path from interest to a scheduled session, with the necessary information gathered up front.
Clear service structure
Session types and who each suits laid out separately, so students self-select rather than emailing to ask.
Credibility-first layout
Background and experience given prominence, because in coaching that is the product.
Mobile-first build
Designed for phone reading, where most of this traffic arrives.
How it was built
Hand-coded, deployed static from GitHub.
Want something like this?
Sites like this start at $300 for a Starter build and $500 for Pro. Every project is hand-coded, mobile-friendly, and handed over with the full source code — no monthly fees and no lock-in.
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